Web product marketing, online marketing, or innovation and web strategy are the spheres that can be united under one term, “digital marketing.” This sphere of online business today strives for qualified specialists like never before. What attributes should such professional posses?
- What are the responsibilities of a modern DMS?
This specialist juggles all online and mobile levers: display, referencing, e-CRM, tracking, social networks, and e-mailing. In short, this person uses all the web marketing tools with a single goal: to acquire and retain data with an optimal return on investment (ROI):
-Digital Marketing Specialists are on all fronts to increase brand awareness and generate income. They know how to sell on the net and how to stand out from the competition.
-With their eyes riveted on the evolution of trends and technologies to which they must adapt, these e-marketing professionals must continuously think about the best way to relay the marketing strategy on the leading digital media.
-The classic Marketing Specialist develops its promotional campaigns for various channels such as radio or TV advertising, advertising leaflets, billboards, etc. The Digital Marketing Specialist directs the strategy using only digital tools.
-The DMS aims to put a strategy to optimize the visibility of their company’s website on other digital media. To achieve this, they use techniques such as buying keywords, natural referencing, developing partnerships, or banner ads.
- What is the role of a DMS?
-Marketer role. The Web Product Marketing Manager knows how to meet customer needs. Thanks to a well-studied strategy, they define how to sell the digital product or service. This strategy allows them to achieve the objectives set by this management on time.
-Facilitator role. Apart from their ability to use digital tools, DMS’s must also improve their company’s reputation by animating social networks such as Twitter, Facebook, and Linkedin. These are essential for any company wishing to launch its e-commerce. In this sense, the DMS must monitor all commercial actions that occur there.
-Trainer role. From time to time, the DMS can take the place of a trainer. In this case, they must assist their team or a few members on using the digital tools properly.
-Coordinator role. An excellent online marketing specialist coordinates the various external and internal teams to ensure the activities outside and within the company. In this way, DMS ensures that all the projects started are carried out on time and budget.
- What are the missions of a DMS?
To maximize the points of contact between the user and the brand, the Digital Marketing Specialist is required to carry out various missions, including:
-The establishment of a strategic watch. A DMS must analyze the positioning of products and services on the web and in digital markets. To develop innovation, they must understand and assess current trends and dynamics. The new needs of users and the links with social networks are the main focus of DMS’s.
-The design of a marketing strategy. It is the responsibility of the Digital Marketing Specialist to design concepts related to digital offers or interactive services. Considering the financial, technical, and legal constraints, this professional must adapt the concepts to innovative products and services. They must define the positioning and branding of the site as well as the traffic optimization strategy. And finally, they must define and implement the community strategy on the main social networks.