Digital marketing trends 2020

Marketing is going through drastic changes every year. However, we can trace common successful trends and foresee what will be on the top in 2020. So if you are searching the way to promote your business and don’t know whether future trends in digital marketing will apply to a smaller business, here are the hottest trends for 2020 which apply to any kind of business.

How trends are changing in 2020

Main trends for 2020

1.    Audience, Engagement, Feedback

2.    Content Marketing & Blogging

3.    Gamification

4.    Events

5.    Affiliate Programs

How to anticipate trends?

Key Features of Digital Marketing in 2020

How trends are changing in 2020

The keyword we want to be talking about in 2020 is digitalization. During 2019, everyone was hesitant about email-marketing, saying that IT- trends 2020 are all about chatbots and messengers.
Even in relationships, there is a trend towards digitalization. online relationships suggest the distance between partners, how to reduce it https://meetwife.com/blog/category-advice-for-man/post-how-to-make-long-distance-relationships-work
However, email-marketing stays one of the most effective trends and methods in the world. I am not saying it’s the biggest trend in online marketing today, but it works. And you don’t want to get rid of something old if it works, right?

Email-marketing still makes $42 revenue out of $1 investment. Marketing is very much like fashion, it changes each season. But marketing trends are not about hype and not even about innovation in a global sense. They are about guidelines and approaches that will work. If you come across something that you are already using, it’s awesome. It means that you are on the right track.

Main trends for 2020

Here are the main digital media trends, as well as trend technology approaches that will be in full blossom in 2020. Shockingly enough, some of them have been there for a while. But we don’t opt for novelty exclusively. We opt for productivity.

1.    Audience, Engagement, Feedback

A key benefit of streaming services and involving social media is high reach and involvement, especially if you know how to sell products tastefully and interestingly. Marketing on social media became a number one out of the top 10 technology trends, but what are the drawbacks? We lose the interest of the audience because in 2020 you have to compete harder for their attention. And the competition will only go stronger. Subscribers will move from visiting every page and site to less known, but more exciting niche products for the sake of time economy.

2.    Content Marketing & Blogging

Marketers use a working complex of blogs, content distribution into group chats, communities, social media, and newsletters. They also work with emerge marketing, which is media groups, articles, producing plugs in YouTube interviews, and blogs. The power of content marketing is not going anywhere in 2020. It is still one of the best trends in digital marketing.

3.    Gamification

Gamification is a smart form of interaction that will become one of the main marketing trends in 2020. It ensures the development of a company, as well as a safe market, and radical engagement of the audience. There are a lot of ways to establish a connection between a company and its audience through gamification. On Instagram, it’s done with the help of tests, surveys, and quizzes. That way you get to bring novelty into your content and truly know your market.

What is good about this tool is that it can be applied to every company and each niche, from startups to venerable companies, especially those who work in the education field. Users of various education programs have become more selective over time. Additionally, they don’t want to finish a lesson or abandon their education. And due to this, their results aren’t as visible as they could’ve been, so you need to work on the satisfaction of your customer, as well as novelty and feedback. The easiest way to do this is through gamification and playful material.

How to do this?

-Through a reward system, bonuses, competition, extra activities that will bring a customer more points, as well as reposting and sharing as a way to achieve bonus points.

-Ratings – a healthy competition always spices up attention, people like being better and feeling cooler.

-Reward system, and not only bonus points, but something customizable, like a VIP-status or a unique avatar.

4.    Events

Because we work for a client globally, you need to break down all the audience into smaller controllable groups. It’s all easier to do via social media. Real-life events, meetings, conferences, webinars – everything from this list will be humanizing your project, presenting the fact that real people work behind a product, ready to answer customers’ questions in real-time.

If you never planned events, try to fix it in 2020. Communication is key. Start from Instagram’s lives and move to YouTube. Create an interesting webinar material for your customers. But don’t make it into a 2-hour long presentation about your success, nobody wants that. Be short, choose a topic for discussion, based on polls on social media, demonstrating your knowledge, professionalism, issues, and solutions.

5.    Affiliate Programs

One of the major digital trends is establishing good connections with partner programs. Partners can always help you search marketing trends (because they are interested in your mutual success), they may also find funding and bring more clients.

How to anticipate trends?

Anticipating trends is not such a hard thing, after all. All you need to do is acquire some knowledge of the market, or find a team of analysts who will do it for you. Marketing, analytics, and logistics always go together. What you shouldn’t do is searching for a drastically new method. Improving an old method that works and attracts customers will be as successful (remember our example about emails?)

Also, if you want to offer your clients a new method of communication, that can be too risky. Instead, be a wise person and analyze your competitor’s market. See what has failed and what worked perfectly. Add successful strategies into the list and cross out those which performance was mediocre. That is how you find a new variant for 2020.

Key Features of Digital Marketing in 2020

Digital Marketing methods and features always need to be worked on. Unfortunately, most companies don’t understand where revenue comes from in the digital world. This attachment from reality makes good companies lose their first positions and waste their potential. This is why you need to work on your loyalty base as well.

1.    Complexity

Marketing is successful not when the product is number one in the store, but when more and more customers recognize the brand and stay loyal to it. That’s why in digital marketing, you need to work with an engaging activity, monitoring trends, developing unique features about your team. These things make communication and feedback systems easier. Clients get affiliated with a brand systematically, not one time and for life. See marketing as a complex, not as many little details.

2.    Unselfishness

Let me explain it to you. Some companies think that selling a product is their result. But that is not where revenue comes from. Focusing on selling a product is a selfish and wrong strategy. Working for your well-being, but not being sacrificial for a customer is a strategy that will make you bankrupt. How do you see your customers returning is you didn’t satisfy their needs (providing the right product or service)? What if the customer wasn’t content with the quality of your service in terms of, say, feedback or shipping?

3.    Client-based approach

In 2020, you’ll need to:

-learn how to analyze client’s needs not only for the sake of your profit. You should collect information about the reasons why people need the product, how often do they need it and how to sell it for the second time.

-constantly develop your service – support system, shipping, client support, easy feedback, instant replies.

-integrate a client-based approach and make it a part of your work ethic. You’ll need to establish some borders and inner policies that you agree or disagree with inside this company.

-Develop a strong system of beliefs and never retract from them (unless it doesn’t work)

4.    Digitalization within

Digitalization needs to be used at its maximum, working with all opportunities and benefits of this method. You’ll have to learn how to automatize your services and do everything with less fuss and worry. And fewer ads.

5.    Combining two worlds

A successful company is equally well online and offline. Today, a shopping company can monitor a client’s CRM and based on it, find a suitable offer, using their history of purchases. A good makeup company can easily analyze their client’s latest purchases and combine offers into a nice collage that will interest them.

Digitalized marketing is good. It is a fun and quick way to know your customer well, to engage in a long-term communication with feedback and loyalty to your brand. Creative and smart marketers know that sales don’t matter if a customer comes and goes. Making them stay is a riddle.

Be playful. Outsmart your competitors. Figure out what’s working and what’s not faster than them. Don’t sell products just to sell products. Engage in long communication. And in return, your customers will use your services for years, as well as spread a good word about you.